French pastry chef Sophia Zidi moved to Norway with her husband and set up a catering business of delicious buns, cakes, and other French bakery delicatessen. She wanted a modern, hip logo, but still with a simple and familiar feeling. A graphic identity designed in Barcelona, a website developed in Denmark for a Norwegian family business.
Web design and developement: tokant.com
Alone is a small hairstylist shop in Barcelona for which I processed the logo starting from a previous sketch from the owner who already liked that design. The goal is to convey the idea of natural and ecologic.
I filmed here the printing process on wood of the shop sign.
I’m the first to say that shop signs must graphically harmonize with not only the type of business, but also with the building type/age/structure/material and so on. So in this case I wouldn’t have used wood on marble, if it weren’t a direct request from the client, (the shop is all wood and natural look) but still I think this wooden board gives a nice distinction in a street otherwise quite anonymous.
I designed this logo for Italian up and coming fashion designer Ilaria Del Bono, who produces elegant, sophisticated and refined pieces. The logo sign interprets the initials of her name, but it also pretends to recall the taylor’s tool of the trade, since her dresses are unique pieces, handcrafted by Italian taylors.
Chourmo des Valades, (Crew of the Valleys, in Occitan) is informal association of DJ’s and musicians form the valleys near Cuneo (Italy), and the imagery is based on a distorsion of a famous local dish, the vitello tonnato (veal with tuna sauce), here transformed in an sort of araldic symbol and illustrated as a mythical animal.
Donatella Peinture Décoration. Logo design and previous proposals for a company of painters and decorators near Lyon, France. It had to recall some kind of prestigious yet no too sophisticated imagery more than a modern machine, since the founders of this company are members of the Compagnons du Tour De France, an ancient French organization of craftsmen and artisan (not related to the cyclist tour).
RURALS is a family business based in Andorra. They are stone cutters and they make these beautiful chimneys completely by hand, choosing carefully the stones from the origins and carefully and patiently carve it by hand to shape the pieces of the fireplace. The result is a severe, but warm and one-of-a-kind piece of furniture aimed to stand out in design houses and hotels. The logo is likely severe and minimalistic, it aims to imitate the simple but delicate and patient art of hand stone cutting. Every piece looks like a chip of stone, a struck of chisel. And every piece is different from the other.
Photos: Gabriele Merolli
Styling: Natalie Romero